Short codes

A short code is a 5 digit number that is used in conjunction with a keyword for collecting data, providing leads, generating revenue and running competitions. This is an example of a standard rate keyword and short code:

Text POWERTEXT to 80010

This is a crucial part of your contact information; wherever you print your web address, email and telephone number you should also add a text-in option. The use of short codes is widespread, we see them everywhere and your customers are used to using them.

Short codes are really a very simple mechanic; in the early days our nightclub clients used them to provide their 'queue jump' service. This generated revenue for the business, opt-in mobile numbers and a guest list for the night's events. Nowadays, we use them for lead generation, mailing lists, competitions, text-to-screen or, most effectively, for delivering a mechanic in an outbound marketing text message for redemption. Short codes are an effective measure of return on investment, making them particularly appealing to marketers presenting their case to a results-orientated Board/Chairman.

Within our console we have full management tools to carry out short code campaigns, almost all of our tools are automated, so once set-up you can simply sit back and watch the data flood in. We offer advice on the best use of short codes within your campaigns, as well as terms & conditions and projected data collection. PowerText is registered with Phone Pay Plus (http://www.phonepayplus.org.uk), the industry regulator and comply with their rules and guidelines.

Keyword Features

• Keywords from standard rate through to £5
• Trigger responses
• Automated redirection to groups
• Automated email bounce back
• Automated email forwarding (this tool exports a customer's information from the database and forwards to you as an email)
• Automated extraction of a customer's email address from an inbound SMS to write it to their contact record
• Automated push out to third party services (including Text TV)
• Insertion of date/time stamp into reply message