Facebook

When Facebook launched we immediately recognised its potential as an excellent marketing tool for our clients, we embraced the social network and set to work educating clients to its possibilities and opportunities.

50% of the UK population are signed up to Facebook, that’s a lot of people and half of them log on every day. Facebook affords the opportunity for conversations with your customers 24/7, to hear what they're saying about you, to interact and to show that you understand and value them.

We pushed our multiple-site clients not to go for a single brand 'page' but to maintain 'pages' for each individual location where they operate. In many cases, their local managers were already active, doing the marketing job through private profiles and groups, although in most cases ineffectually and without a co-ordinated head office overview. This was quickly addressed with training and the sharing of best practise, empowering managers to do a better job.

Whether you are running a single brand or multiple locations you can always rely on us to provide you with the very best advice and campaign creative. We are constantly looking at Facebook’s innovations and tailoring them to fit our clients’ activity.

Our Facebook services include:

• Page management
• Ongoing auditing
• Consultancy & strategy
• Campaign management
• Design
• Best practice & company policies
• Reporting
• Content monitoring

All to give you peace of mind.

In 2010 we launched our Fan Moderation Console (FMC), this was in direct response to the sheer volume of posts that were being generated on a daily basis. It works simply, taking the wall stream and photo comments and importing the data every few minutes into PowerText. The FMC scans the content and looks-up against a word list that is created by us in conjunction with our clients; if a word matches then an automated email alert is sent to administrators of the 'page' so content can be acted on.